CAGE Codes:
016Q9 01HJ9 09CC4 0G728
0NWF9 18175 2K658 4M921
7H972 S0482 SA815 SB585
SF256 SG301 Z2243 SF258
Operating Segments: Consumer and professional electronics, financial services, music entertainment, video game consoles, video game publishing, film and television entertainment.
HQ: Minato, Tokyo Prefecture, Japan
Partner: Texas Instruments, Streetfootballworld, Tektronix, World Wildlife Fund, Union Carbide Corp., IDEO, and others.
About Sony Corporation
Sony Corporation is a Japanese multinational conglomerate, that of which produces a variety of consumer and professional products that cater to audio, visual, entertainment, and communication applications. Sony first began operations during World War II as a small electronics shop conducting business within a Tokyo department store, and they established themselves as Tokyo Tsushin Kogyo in 1946. As a newly formed company, Tokyo Tsushin Kogyo would go on to create the first tape recorder in Japan, and they later changed their name to Sony.
After the release of their first branded product, the TR-55 transistor radio, Sony quickly found a large consumer base in the United States that led to a full launch into international expansion. By the 1950s, many American teens began purchasing portable radio transistors, and Sony soon founded Sony Corporation of America in 1960 to continue their growth in the United States. With a constant influx of reliable electronics in America, Sony helped create the well-received perception of “made in Japan” products held by American consumers.
During the 1980s, the global recession caused a drop in Sony’s profits, and many feared it would be the end of the longstanding electronics company. Nevertheless, Sony would aggressively begin expanding into new businesses, diversifying their products and markets in order to continue their growth. Leading into the 2000s, Sony found great success in the development of products and services pertaining to the entertainment industry, establishing themselves as a leader in video games, television, and film. Currently, Sony continues to develop new electronic products and services, focusing on a diverse set of divisions that serve customers worldwide.
Products, Services, and Platforms
● Consumer Electronics: Sony manufactures and produces many consumer electronics such as cameras, headphones, television sets, smartphones, video game consoles, and more.
● Media: Sony produces and publishes various major motion pictures and television shows across the world.
● Financial Services: Sony provides life insurance, banking, and more through their financial services business Sony Financial Holdings. Sony has also branched out into the mobile payment market in recent years.
● Professional Services: Sony provides multiple professional services including broadcast and production, corporate productivity and collaboration, education technologies for teaching and learning, as well as technologies for healthcare.
Subsidiaries/Partners
Sony’s partners include, but are not limited to, Texas Instruments, Streetfootballworld, Tektronix, World Wildlife Fund, Union Carbide Corp., IDEO, and others. Major subsidiaries of Sony Corporation include Sony Interactive Entertainment Inc., Sony Pictures Entertainment Inc., Sony Music Entertainment Inc., Sony Corporation of America, and Sony Energy Devices Corporation, and many more.
Competitors
Sony Corporation’s competitors include those such as Samsung, LG, Panasonic, Philips, Dell, Apple, Universal Studios, and Warner Bros.